1. Use a Call-to-Action
2. Turn IQL’s into MQL’s through lead nurturing
IQL - Information Qualified Lead
If a visitor registers for your webinar, downloads that report, signs up for email newsletters, or any other variety of “opt in”, then they’re deemed an IQL. This effectively proves nothing more than they are looking for information related to the topic you covered in that form of media. At this stage, no need, no pain, no desire to purchase has been expressed, and there’s still work to do.
3. Employ social selling at the right time
4. Use Personalised, smart content