6 Ways to Create a Successful Content Marketing Plan for Your Business

Posted by Matt Hodkinson
22-Jul-2013 09:50:00

Blog Posts
Creating a content marketing plan for your business can be an incredible asset, in reaching your desired audience, whether it is B2B or B2C content you plan on sharing. But, for those business professionals who have never marketed in this fashion before, getting help to create the right plan, as well as the content itself, can be a daunting task in itself.  If you do fancy going it alone, take a gander at 6 of Influence Agents' key methods for creating a sustainable content marketing plan that will work for your business.

1. Determine the audience you wish to target

Are you searching to build business relationships or increase consumer attention? Depending on who your target audience is you will need to alter the content you produce, the way in which you produce it and the goals that you set for yourself.  Create persona profiles for the different types of client/customer you wish to connect with.  This will save you a great deal of time and disappointment later.

2. Choose the right channels

The next part of your content plan will focus on determining the social and other digital platforms that you plan on using, whether it is a blog, Facebook, Twitter, etc. Because each social platform is different you will have to alter your content or the targeted areas that you might want to focus on, but before doing any of the creation, do your research, and confirm that your target audience actually hang out there!

3. Set realistic, attainable goals

Just as you set revenue goals each month for your business, you are going to want to set some standards and plans for your content marketing. Ask yourself what it is that you hope to achieve with this marketing? When do you realistically expect to see results? Throughout the creation of your marketing plan and its implementation these goals should be kept in mind, so writing them down is always helpful!  Common goals include traffic and leads generated, as well as the "vanity" digital metrics of fans, followers, likes, shares and comments.

4. Manage your time and efforts appropriately

Remember that consistency is necessary in anything that you do. In your content marketing plan be sure that you set aside a certain amount of time weekly, or daily (depending on your platform and goals), to post or respond to followers. Presence is vital to your success, so make your strategy sustainable.  Use scheduling tools where possible, to stay ahead of the game.

5. Keep your followers in mind

Anytime you post anything to a social media platform you want to keep in mind the typical customer or business professional’s journey from search engine to your landing page, or Facebook to your website. The flow of your posts on each site should be natural, easy to follow and have well placed calls to action if you want them to work appropriately

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6. Stick to your plan

Remember that you might not see results from your marketing strategy immediately, as results take time to manifest, so stick to your plan! Maintain each of the key points of your plan for at least three months before you decide to tweak it or make any type of changes. At the end of that time you can better determine what works and what doesn’t for your business.

Don’t make the mistake of overlooking a quality content marketing plan when you are taking your business to others. Your success in content marketing starts with a good, solid and feasible strategy.