Finding engaging content and online influencers who can better connect you with your target audience can be a labour-intensive task. The kinds of monitoring tools that offer the best social media insights tend to run into the hundreds of pounds per month to use, with the target market being the big brands with the big buzz. So how does the small business access this kind of insight? Enter BuzzSumo. In this week's #TutorialTuesday, I take you on a whistlestop tour around this powerful and free tool. Enjoy!