It's time for the round-up of this week's social and inbound marketing news. The 3 big stories that have summed up the week for me are...
The Anti-nag Gag Blunder
This week's social media blunder was courtesy of River Island, with their Domestic Anti Nag Gag.
Female comedian, Jenny Bede, found the 'joke' item that seemed to suggest a harrassed man with fingers in his ears using the small football to gag his girlfriend, and then uploaded it to Twitter. No prizes for guessing what happened next...
Cue a storm of outrage from many people on Twitter, who felt upset by the sexist implications of the product, until River Island apologised and took the item off the shelves. The most embarrassing thing perhaps for River Island is that half its customers are women - don't bite that hand that feeds...
The latest Twitter take-down really tells us that you can't hide any more. While before a few complaints in-store could be dealt with quietly, and Every business has to stay on top of everything all the time, because if they don't notice something, the social media sphere will, and it can get pretty ugly out there.
Apple in talks to buy Dr Dre's Beats
Apple is set to follow the recent trend of expensive acquisitions by buying Beats Electronics for $3.2 billion
In true Dr Dre style, he seems to have confirmed the deal by rapping about it in a video on YouTube. If the deal goes ahead, the $3.2 billion acquisition would dwarf anything previously bought by apple (the biggest was the 1996 acquisition of neXt for £400 million). Does this new deal in fact signal a new approach to business from Apple?
This deal is another in a long line of recent, seemingly extortionate deals made by the tech giants this past year - most notably, Facebook $19 billion purchase of WhatsApp and $2 billion purchase of Oculus VR. The tech industry seems to be growing exponentially, and all in the hands of these few corporations. What will be next?
Marketing Automation ROI reaches 28%
A new survey by VentureBeat and RazorSocial highlights the very real effect marketing automation is having on businesses
The results currently show that the average ROI for marketing automation is 27.7% Pretty good, yes? One of the interesting theings about the results is the reaction from businesses to this success. Almost every company reported received positive ROI, but when asked whether they thought marketing automation was worth it, 42% said they were not sure and 7.2% said no. So what could the reasons be for this luke-warm response?
Many businesses still feel unsure of marketing automation. Many are unusure of how exactly works, it lacks glamour, and some are worried that that personal touch will be swallowed up by a more mechanical approach. In time, people will no doubt see the financial benefits outweigh their fears, as with social media before it. It is important with marketing automation, as with everything else, to constantly monitor its effectiveness. Eventually, the numbers will speak for themselves.
Have you had any successes with marketing automation? Or have any questions? Share them with us on Twitter at #MALive14
Sophie Figgis is Inbound Marketer at Influence Agents, sniffing out the most innovative and extraordinary news and content available, presenting social media and inbound marketing at their very best.