It's time for another installment of inbound marketing news for you all to soak up. There has been a lot going on in social media this 4-day week, but I have whittled it down to these 3 stories that stood out most for me.
NYPD and their disastrous social media campaign
So NYPD felt the morale of the NYPD and positive sentiment towards the force needed a boost, and what better place to do that than on Twitter?... Some bright spark who must not have heard of previous blunders like McDonald's #McDStories, came up with the ingeneous #MyNYPD - an opportunity for people to post pics of them with a friendly local officer.
Twitter had other ideas...
...as hundreds of its users responded with images of apparent police brutality.
Twitter is not forgiving. To be fair, they asked for photos of people with the NYPD, and that is exactly what they got. So, be careful what you wish for!
New Twitter Profiles available to everyone - have you got yours?
In the last post I mentioned that Twitter was having a Facebook-esque re-design, and it has happened a lot faster than I thought it would. Technically, Twitter is still rolling out the new design, but you may have noticed that some of the profiles, if not yours, are looking a bit different. If you haven't got yours and are as impatient as me, you can skip the slow roll-out by following this link. Bigger pictures, change in layout, pinned tweets. Basically, more like Facebook - as promised.
What does this mean?
It's time to update your profiles. A new layout means new picture sizes, and there are a bunch of sites online already jumping to the task of providing us with the optimal dimensions - try this one. Also, if like me, you bulk upload tweets, it's time to start going through and adding video and images to them, because tweets with just links don't stand much of a chance against their rich media counterparts.
Rumours are flying - Does Gundotra's departure signal drastic changes with Google+?
Yesterday, the man who lead Google into the social sphere with Google Plus, Vic Gundotra, has left the company, leaving behind specualtion as to what changes this may mean for Gundotra's baby, Google+. The man behind the agressive integration of Google products may be taking these strategies with him. It might be that we will see the back of a variety of features, as well as more "real" figures being put in place for the amount of active rather than forced users of Google+.
Adding to the changes over at Google is a huge re-shuffle of 1000-1200 formerly central Google+ employees. This has led sources to believe that Google+ will no longer be seen as a product, but instead as just a platform - setting it apart from its (relatively) long-term social-media rivals Facebook and Twitter.
What does this mean?
A change definitely seems imminent, but as for what this will mean to the platform, including the SEO benefits, it is still too soon to tell. Ears to the ground people!
How do you feel about this week's changes? Will they be affecting your social media marketing at all?
Sophie Figgis is Inbound Marketer at Influence Agents, sniffing out the most innovative and extraordinary news and content available, presenting social media and inbound marketing at their very best.