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Buyer Personas Simplified: The ONLY 2 Factors you Need to Know

I've seen so many drawn-out, convoluted methods for designing your ideal target buyer personas - most ask you to consider the publications they read, the holiday destinations they ...


Profiling Your IT Leads for Maximum Marketing ROI

You need evidence of how your marketing budget is providing ROI, and one way to do that is by profiling your IT leads. So how do you do it exactly?


4 Reasons to Create Buyer Personas in Your Social Business

Many businesses that embark on an inbound marketing effort struggle to get the levels of traffic and lead generation they set out to.  There could be a number of reasons for this; from lack of influence and reach via social ...