Influence Agents' Brain Juice

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Authenticity, ABM and Inbound with Sangram Vajre of Terminus and FlipMyFunnel

Matt interviews Co-Founder and Chief Evangelist at Terminus, Sangram Vajre, on the re-birth of Account Based Marketing, how it fits with inbound (or allbound), and the importance of ...


Going beyond ebooks - 3 innovative ways to generate leads in B2B tech

No matter how well your current lead generation tactics are working, it’s always a good idea to keep things fresh and explore new options.


Channel Success: 3 Ways to Boost Partner Marketing Performance

After working as a channel partner as well as having countless as clients in recent years, Matt discusses observations and the still-rife challenges that channel professionals and their ...


Old Inbound vs New Inbound

The way that we look at Inbound Marketing, Sales and Service has changed this year, with the advent of the "Inbound Flywheel"... HubSpot's visual representation of the buyer journey. ...


Buyer Personas Simplified: The ONLY 2 Factors you Need to Know

I've seen so many drawn-out, convoluted methods for designing your ideal target buyer personas - most ask you to consider the publications they read, the holiday destinations they ...


3 Signs your HubSpot Portal is Under-Performing

No matter how well you set up your HubSpot platform, over time small errors and inefficiencies can creep in. Over time, these problems can add up to a bigger problem - a poorly performing site, low ...


Problems grabbing the attention of your target prospects? Try this!

 Matt Hodkinson shares some "golden nugg's" to address one of the most common challenges faced by B2B CMO's today... grabbing the attention of ideal ...


Whiteboard Wednesday - The Inbound Flywheel Dissected

On this first #WhiteBoardWednesday presentation, Matt discusses the recent emergence of the "Inbound Flywheel", what it ...


5 Things to Do After Attending Our Inbound Breakfast Seminar

So you've attended one of Influence Agents' now-famous Inbound Marketing and Sales Breakfast Seminars.  Bags of content, no-doubt lots ...


The Key to Making Inbound and Outbound Marketing Work for IT Firms

For IT firms, the push and pull of inbound vs outbound marketing can be tricky to navigate. Which is best? Should you use a combination of the two? And what’s the key to making them work?

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