Welcome to Influence Agents' HubSpot Portal Audit Training. The 6 videos below will walk you through the stages of auditing your portal activity across the primary stages of the inbound approach, with tips, actions and resources to help you optimise performance.
Before you embark on a journey towards your traffic, lead generation and sales goals, it's important to note where you are right now. We look at the metrics inside your portal, that show your current position, as well as ways to benchmark your business against others in your industry.
The first stage of the traditional inbound buyer's journey, here we walk through some of the factors affecting your traffic (quantity and quality of visitors), including channels and ways to ensure the right profile of prospect reaches you from the first touch.
When leads reach the decision stage of the buyer journey, and become "sales ready", you'll want to ensure the right offer is in place, and that you (or your sales people) have the right information on hand, to make the sale a no-brainer. In this video we'll cover how progressive profiling and segmentation can help you get there.
The forgotten stage - in this video, we'll discuss how to use HubSpot to support your customer Delight activities, to ensure greater retention and referrability. The long-term goal? Reduce that all-important CPA for new business.