BROOK SOFTWARE SOLUTIONS
Sage Partner, ERP and CRM Consultants
A Sage solutions partner, with a strong focus on the warehousing and distribution sector, Brook relied heavily on offline activity. The cost of acquisition was relatively high, and there was a feeling that the company could be doing more to generate leads and new business via the company’s website. Their social media presence and organic distribution was low, however, so they turned to content marketing to improve the reach of their content and pages.
Influence Agents helped provide a more coherent client journey from digital properties including social and email, through automated lead nurturing sequences, and ultimately to enquiry. Usingt Influence Agents' strategy and content, Brook saw and increase in traffic of 50% year-on-year, a 667% rise in leads generated month-on-month, and conversion rates on their lead generation campaigns are out-stripping the industry average by a considerable margin.