INBOUND IN A NUTSHELL
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Inbound marketing accounts for the way in which clients WANT to buy from other businesses, in an increasingly digital and mobile world.  Software vendors are notorious for promoting a "solutions first" approach to marketing - one which leads with product, rather than real need.  

Inbound counters this approach by instead promoting the selling business as a "trusted advisor".  The content you'll find on our client's websites is designed to attract the right profile of buyer, provide them with helpful and solutions-agnostic advice, designed to convert them into leads, before backing it all up with sufficient social proof and sales collateral to close the deal.  That's not the end, however.  Once a client is signed up, it's time to go beyond "business as usual", and use inbound techniques to serve and delight those clients, and turn them into raving fans.

The end result of an inbound approach is increased reach and discoverability, increased conversions, and more referral business.  Want that for your company? 

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PERSONALISE YOUR MARKETING

The days of a "one size fits all" website are long-gone.  Personalisation is here, and the good news is that it brings more engaged website visitors, higher conversions, and more sales.  What is personalisation?  By using visitor data, such as location, device, and referring site, you can provide a more tailored message to the visitor.  Replace offers and calls-to-action, based on the industry in which a returning lead works.  Replace form fields, based on the information you already hold about a visitor.  All this is possible, and more.  Speak to Influence Agents about how personalisation can transform the marketing potential of your website.

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FIND OUT HOW YOUR BUSINESS
CAN BENEFIT FROM
INBOUND MARKETING

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INBOUND FOR SALES

Do you sometimes cringe at your own approach to following up with prospects and leads?  If you're still sending those "just checking in" emails, and generally getting frustrated with the silence that often descends at the business end of the sales cycle, then you'll be glad to hear that inbound extends beyond marketing and into sales.  Why not speak to us about how an inbound approach can help shorten your sales cycle and increase conversions?

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CASE STUDY

BROOK SOFTWARE SOLUTIONS
Sage Partner, ERP and CRM Consultants

A Sage solutions partner, with a strong focus on the warehousing and distribution sector, Brook relied heavily on offline activity. The cost of acquisition was relatively high, and there was a feeling that the company could be doing more to generate leads and new business via the company’s website. Their social media presence and organic distribution was low, however, so they turned to content marketing to improve the reach of their content and pages. 

Influence Agents helped provide a more coherent client journey from digital properties including social and email, through automated lead nurturing sequences, and ultimately to enquiry. Usingt Influence Agents' strategy and content, Brook saw and increase in traffic of 50% year-on-year, a 667% rise in leads generated month-on-month, and conversion rates on their lead generation campaigns are out-stripping the industry average by a considerable margin.