Just as food provides fuel for the body, leads are fuel for a growing business, and no meal is more important than breakfast. Think of the Leads Every Day Program as a piping hot full English breakfast for your pipeline - quality ingredients, carefully selected, and prepared with care and attention. What does that mean? High-quality, qualified leads, comprising your ideal target market, fueling your sales and marketing funnel every day.
The job of a Channel Sales Manager can be a tough one. When the performance of your business is not deemed entirely in your control, the job of defining relevant goals, and achieving consistent results becomes that much more difficult.
Are your partner relationships on track, or not? This whitepaper will answer that question, and ultimately help you boost sales from your partners.
A Sage solutions partner, with a strong focus on the warehousing and distribution sector, Brook relied heavily on offline activity. The cost of acquisition was relatively high, and there was a feeling that the company could be doing more to generate leads and new business via the company’s website. Their social media presence and organic distribution was low, however, so they turned to content marketing to improve the reach of their content and pages.
Influence Agents helped provide a more coherent client journey from digital properties including social and email, through automated lead nurturing sequences, and ultimately to enquiry. Using Influence Agents' strategy and content, Brook saw an increase in traffic of 50% year-on-year, a 667% rise in leads generated month-on-month, and conversion rates on their lead generation campaigns are out-stripping the industry average by a considerable margin.