Marketing dollars have shifted away from traditional outlets like PR and cold calling - but the skill sets of internal teams lag behind. For many businesses, the time and resources needed to master inbound marketing simply do not exist.
As a result, businesses wanting to take advantage of ROI-charged online tactics like blogging and social media are looking to outside agencies for help. HubSpot has worked with hundreds of these online agencies, and as a result, been given a unique glimpse into how they sign on and retain new business. Influence Agents present Hubspot's list of attributes and core values most often associated with successful relationships, in this easy-to-follow eBook.