THE 6 B2B MARKETING METRICS YOUR BOSS ACTUALLY CARES ABOUT

Prove the ROI of your marketing efforts by presenting these six metrics

IMPROVE YOUR REPORTING PROWESS

When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know.

Download this workbook to learn: 

  • What Customer Acquisition Cost is and why it matters
  • The ration of Customer Lifetime Value to CAC
  • The time you have to payback Customer Acquisition Cost
  • ...and more!
To get your free workbook, fill out the form!