Quickest-wins-first campaigns for B2B technology companies.
We're shaking up the way inbound agencies collaborate with customers, to correct the historically lopsided agency:client relationship.
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1
The best results are generated when marketers and sales teams have a deep understanding of their target buyers. Contrary to popular belief, that's not about knowing how buyers take their tea, which magazine adorns their coffee table, or where they go on holiday.
Our first step ensures instead, that we see evidence of recurring challenges and pains, that buyers are motivated to eradicate, and that you're positioned to solve.
2
Many lead generation and marketing deficiencies can be traced to poor messaging and positioning.
Influence Agents has developed a proprietary and completely unique method for establishing "competition-less" positioning for our clients, that invalidates all other routes your prospects might take, and leads your buyers towards your solutions, with less friction.
3
You may still know it as a funnel, or you may have come across HubSpot's "Flywheel" before. Whatever your understanding, this step ensures we create a journey that helps prospects to move through the buyer journey with ease, whilst plugging any gaps and making sure we recapture as many good-fit, yet distracted and temporarily deviating prospects.
We'll also bridge the gap between marketing operations and sales/CRM, providing a single source of truth in your contacts database.
4
What is "content marketing" anyway? Have you ever tried marketing WITHOUT content?!
Whether it's the written word, video content, webinars or applications, it's impossible to generate an exchange of value with prospects without an impressive arsenal of marketing and sales collateral at your disposal. We'll translate your brand guidelines into killer assets, to suit each stage of the buyer journey and level of qualification.
5
Technology is the foundation of effective and efficient marketing operations today, and can strip man hours from your efforts, by handling repetitive tasks with ease.
Whether it's lead nurturing sequences and email comms, or integrating your various marketing, sales and business operations systems, we'll help you to identify and implement the necessary integrations and workflows, to get more bang for your marketing budget buck.
6
We know from our own research that a large number of CMO's and Marketing Directors struggle to provide the necessary evidence and explanation for results generated from their efforts.
Together, we'll identify the metrics that matter most to your business and stakeholders, before implementing the necessary dashboards and reports, so everyone's on the same page, and left in no doubt as to where results are coming from, and where they can go in future.
7
In the Connect phase of Accelerated Inbound Marketing, we seek out and put your message in front of a hyper-targeted pool of candidate buyers.
Your existing network presents the best opportunity for quick wins, and a sustainable working relationship, thereafter. Epic emails demand attention, and are persuasive enough to get your prospects to take action. Don't have an email database to speak of? We'll help you build one.
8
Though your existing database of contacts, social connections and search engine presence may be lacking, in terms of reach and quality, organic still presents a number of opportunities in the short, medium and long term.
We'll help you to make best use of what you have, and re-invigorate your organic presence, to attract, engage and close more inbound prospects.
9
The lines between inbound and outbound have been blurred in recent times, and many argue that PPC can only be considered to be an outbound activity.
Whatever your thoughts on the matter, we believe that paid channels offer the most accessible and effective way to connect with a hyper-targeted audience. We can advise and help manage campaigns across paid search, social, and retargeting platforms using native and 3rd party demographic and intent-based data.
“Influence Agents have been an excellent choice in introducing us and getting us set up on Hubspot. We had a complicated objective, we knew what we wanted to do but not how to do it. IA worked with us to execute an effective strategy and were very patient with us whilst putting it into action. I look forward to working with them more in the future so we can really make the most of Hubspot.”
Ella Baker
Marketing Executive
Inshur
“Matt and the team really helped us at Movidiam to accelerate our route to success with HubSpot. The strategic process and expert guidance helped us understand our customer journey, as well as the marketing and sales assets we needed, in order to make inbound work for our business. A pleasure to deal with, and highly recommended to any organisation seeking to maximise their investment in HubSpot for sales and marketing.”
Charlie Hambro
Marketing Director
Movidiam
“Matt and the team helped us identify HubSpot as a potential CRM system that can help our SME RegTech business grow and gain reach in a crowded market place. They gave great insight and support into the system and provided plenty of guidance over and above usual SLAs to ensure we were up and running quickly and effectively.”
Chris Davies
Founder
Model Office
