The challenge

  1. B2B lead generation and marketing has traditionally been a long play. That's because the techniques and tactics championed by inbound agencies genuinely take time to bed in and generate results.

Content needs time and attention to rank well in search engines, and the majority of our customers haven't built up the necessary organic reach to provide the quality and quantity of leads required to reach the desired goal.

Many agencies leverage this long-term view, in order to secure lengthy retainers, or otherwise tie-in clients to their service offering for 12 months or more. The objective seems to be; keep the customer for longer, and increase lifetime value of the relationship at all costs.

The answer

Our Accelerated Inbound Marketing programs not only provide a proven and structured process for delivering unparalleled results, but also empower our customers like no other agency can. No retainers, no tie-ins, and a guaranteed-results option provided every time.

If you're interested, we even wrote a blog post, discussing the 6 ways we're fixing the agency:client relationship.

Here's what to expect, when working with Influence Agents...

 

 

Stage 1

Clarify

1

Prospect Precision
Prospect precision

Prospect precision

The best results are generated when marketers and sales teams have a deep understanding of their target buyers. Contrary to popular belief, that's not about knowing how buyers take their tea, which magazine adorns their coffee table, or where they go on holiday. 

Our first step ensures instead, that we see evidence of recurring challenges and pains, that buyers are motivated to eradicate, and that you're positioned to solve.

2

Performance Positioning

Performance Positioning

Many lead generation and marketing deficiencies can be traced to poor messaging and positioning.

Influence Agents has developed a proprietary and completely unique method for establishing "competition-less" positioning for our clients, that invalidates all other routes your prospects might take, and leads your buyers towards your solutions, with less friction.

Performance Positioning

3

Frictionless Funnel
Frictionless Funnel

Frictionless Flywheel

You may still know it as a funnel, or you may have come across HubSpot's "Flywheel" before. Whatever your understanding, this step ensures we create a journey that helps prospects to move through the buyer journey with ease, whilst plugging any gaps and making sure we recapture as many good-fit, yet distracted and temporarily deviating prospects.

We'll also bridge the gap between marketing operations and sales/CRM, providing a single source of truth in your contacts database.

 

Stage 2

Construct

4

Amazing Assets

Amazing Assets

What is "content marketing" anyway? Have you ever tried marketing WITHOUT content?!

Whether it's the written word, video content, webinars or applications, it's impossible to generate an exchange of value with prospects without an impressive arsenal of marketing and sales collateral at your disposal. We'll translate your brand guidelines into killer assets, to suit each stage of the buyer journey and level of qualification.

Amazing Assets

5

A-Grade Automation
A-Grade Automation

A-Grade Automation

Technology is the foundation of effective and efficient marketing operations today, and can strip man hours from your efforts, by handling repetitive tasks with ease.

Whether it's lead nurturing sequences and email comms, or integrating your various marketing, sales and business operations systems, we'll help you to identify and implement the necessary integrations and workflows, to get more bang for your marketing budget buck.

6

Accurate Attribution

Accurate Attribution

We know from our own research that a large number of CMO's and Marketing Directors struggle to provide the necessary evidence and explanation for results generated from their efforts.

Together, we'll identify the metrics that matter most to your business and stakeholders, before implementing the necessary dashboards and reports, so everyone's on the same page, and left in no doubt as to where results are coming from, and where they can go in future.

 

Accurate Attribution
Stage 3

Connect

7

Powerful Partnerships
Powerful Partnerships

Powerful Partnerships

In the Connect phase of Accelerated Inbound Marketing, we seek out and put your message in front of a hyper-targeted pool of candidate buyers.

Partnerships with key industry influencers, and those that have the ear of your target audience, can accelerate the journey to purchase. We'll help identify and cement those collaborations, and create win-win opportunities into the bargain.

8

Outstanding Organic

Outstanding Organic

Though your existing database of contacts, social connections and search engine presence may be lacking, in terms of reach and quality, organic still presents a number of opportunities in the short, medium and long term.

We'll help you to make best use of what you have, and re-invigorate your organic presence, to attract, engage and close more inbound prospects.

Outstanding Organic

9

Pinpoint Paid
Pinpoint Paid

Pinpoint Paid

The lines between inbound and outbound have been blurred in recent times, and many argue that PPC can only be considered to be an outbound activity.

Whatever your thoughts on the matter, we believe that paid channels offer the most accessible and effective way to connect with a hyper-targeted audience. We can advise and help manage campaigns across paid search, social, and retargeting platforms using native and 3rd party demographic and intent-based data.

Accelerate your inbound...

Inbound Marketing offers the most effective opportunity to get found online, turning increasing numbers of site visitors into qualified leads, and converting those leads into sales.

Your free 30-minute consultation can be conducted by phone, online or face-to-face. We'll discuss:

  • Your organisation's goals
  • Your greatest marketing challenges
  • Ideas on how to acquire new clients and improve retention
  • Expert advice for generating more traffic, leads and sales