Influence Agents' Brain Juice

Education, Inspiration AND Musings from our Team to Yours

5 Ways You Should be Maximising your MDF

Your Marketing Development Fund (MDF) is often vital to the success of your third-party ventures. Without it, marketing specific products or services would be more problematic and costly. But how ...


5 Goal-Busting Benefits of Working with a HubSpot Partner
Perhaps we don't mention this on our blog often enough, but we love HubSpot. Influence Agents have been proud partners with the World's leading inbound marketing software company for more than 5 ...

Authenticity, ABM and Inbound with Sangram Vajre of Terminus and FlipMyFunnel

Matt interviews Co-Founder and Chief Evangelist at Terminus, Sangram Vajre, on the re-birth of Account Based Marketing, how it fits with inbound (or allbound), and the importance of ...


How a focus on delighting your existing customers can cure all your lead gen ills

Many modern marketing guides and gurus put a heavy focus on active lead generation, winning new business, and growing your sales ledger through continually sourcing new customers. But what can you do ...


3 catch-points every business needs to filter out low quality leads

Filtering out low-quality leads is essential for an efficient sales process. Time wasted contacting or selling to the irrelevant business and disinterested leads can cost your business dearly and ...


Going beyond ebooks - 3 innovative ways to generate leads in B2B tech

No matter how well your current lead generation tactics are working, it’s always a good idea to keep things fresh and explore new options.


Channel Success: 3 Ways to Boost Partner Marketing Performance

After working as a channel partner as well as having countless as clients in recent years, Matt discusses observations and the still-rife challenges that channel professionals and their ...


Old Inbound vs New Inbound

The way that we look at Inbound Marketing, Sales and Service has changed this year, with the advent of the "Inbound Flywheel"... HubSpot's visual representation of the buyer journey. ...


Buyer Personas Simplified: The ONLY 2 Factors you Need to Know

I've seen so many drawn-out, convoluted methods for designing your ideal target buyer personas - most ask you to consider the publications they read, the holiday destinations they ...