5 Ways to Market Your Business with Audio


When it comes to marketing your business, it pays to be creative. With some out-of-the-box thinking, you can grab the attention of your audience and convert their interest into custom. To stand out from your competitors, audio content can prove a powerful tool. Audio is engaging, cost-effective and most importantly, authentic. But how can it be used as part of a marketing plan? Here are 5 ways to market your business with audio.

1. Hold Topical Interviews

Record interviews with staff, clients and industry experts to showcase your business and thought-leadership. From a Q&A with your CEO to a topical one-to-one discussion, interviews can provide valuable insight into your company’s products, services and values. Weekly or monthly podcasts facilitate easy downloads and sharing, while platforms such as SoundCloud allow you to embed audio content onto your website or Google+ profile.

2. Host a Radio Show

By hosting your own radio show, you’ll be equipping your business with a unique, competitive edge. Through informal chat and interesting dialogue, your company’s personality and expertise will shine through - forging rapport with potential clients. See it as a narrated version of your blog: for example, estate agents could discuss property news, interior design and events in the local area. To explore the option further, take a look at BlogTalkRadio - an online radio network for live broadcasts.

3. Make an Interactive Playlist

In this digital age, most people listen to their music on-the-go via streaming services such as Spotify. To take advantage of this, set up a Spotify account for your business and invite your audience to help create a playlist. For example, lets say you’re a restaurant. Ask your patrons to contribute to your ‘evening sitting’ playlist, allowing your customers to sculpt their dining experience in a tangible, enjoyable way.

4. Record a Virtual Tour

Audio content is often easier to digest than the written word, allowing listeners to clearly visualise a particular message. By recording a virtual tour - perhaps of your business facilities, membership options or even your products - you’ll build a strong connection with your audience and increase the likelihood of sales conversions.

5. Create Audio Tutorials

Audio is a fantastic way to produce value-added content such as tutorials and how-tos. By offering downloadable, educational content - such as ‘a beginner’s guide to DIY’ or a hypnotherapy session - you are building brand loyalty while showcasing expertise within your industry. Audioboo is just one tool geared up to make recording and sharing your content simple - and all for free!

Once you’ve created your audio content, it’s time to share it. Platforms such as Spotify, Audioboo and Soundcloud are themselves social networks, so immerse yourself into their ready-made communities and forge links with relevant users. Embed your audio content on your website (while avoiding irritating ‘autoplay’ features), and share the links to your Facebook, Twitter, Linkedin and Google+ accounts. The likelihood is, you’ll strike up some interesting interaction with your online networks as your audience responds to your creative, original audio content.

Matt Hodkinson

About the author: Matt Hodkinson

Chief Exec Agent, veteran inbound and social marketer, and the prior 17+ years spent in the Tech industry. Annoying colleagues with classic house music and 80's movie quotes. Family and friends delight in exclaiming... "Haven't seen you on TV for a while, Matt"!