Influence Agents' Brain Juice

Education, Inspiration AND Musings from our Team to Yours

3 Signs your HubSpot Portal is Under-Performing

No matter how well you set up your HubSpot platform, over time small errors and inefficiencies can creep in. Over time, these problems can add up to a ...


Problems grabbing the attention of your target prospects? Try this!

 Matt Hodkinson shares some "golden nugg's" to address one of the most common challenges faced by B2B CMO's today... grabbing the attention of ideal ...


Whiteboard Wednesday - The Inbound Flywheel Dissected

On this first #WhiteBoardWednesday presentation, Matt discusses the recent emergence of the "Inbound Flywheel", what it ...


What is TCPA? Plan for ROI from the start!

For B2B Marketers struggling with reporting ROI in their inbound campaigns, first let's take a look at how to plan for positive return on investment.

Do you know ...


How to get more software trials for your vendor, VAR or MSP business

My Monday B2B Marketing tip for you software vendors, VAR’s (not the footballing type) and MSP’s who use trials in their lead generation and sales process.

Here’s my take on why ...


What is Pillar Content?

If you’ve read our recent post on topic clusters and topic-based search, you’ll know all about the new face of ...


3 Reasons Prospects Go Quiet, and Remedies for Each

After weeks or months of working a sales opportunity, seeing a prospect "go dark" can be extremely frustrating. You’ve put the hours in, sent over your best marketing and sales materials, maybe even ...


How Topic Clusters are Replacing Keywords in the AI-led World of SEO

Over recent years, Google and other search engines have been changing the way they rank websites and answer user queries. Moving beyond purely keyword searches, they now make use of ‘topic-clusters’ ...


So your opt-ins are using free email providers - are they worthless?

Collecting the right information from your would-be customers is key when setting up opt-ins for newsletters and marketing emails. Without the right details, it can be hard to guarantee that your ...


Why your outreach efforts are being ghosted by your dream clients

Taking the time to create content and reach out to your audience only to be met with silence and disappointing sales can be extremely frustrating. All too often, outreach either doesn’t reach the ...