Influence Agents' Brain Juice

Education, Inspiration AND Musings from our Team to Yours

5 Goal-Busting Benefits of Working with a HubSpot Partner
Perhaps we don't mention this on our blog often enough, but we love HubSpot. Influence Agents have been proud partners with the World's leading inbound marketing software company for more than 5 ...

Authenticity, ABM and Inbound with Sangram Vajre of Terminus and FlipMyFunnel

Matt interviews Co-Founder and Chief Evangelist at Terminus, Sangram Vajre, on the re-birth of Account Based Marketing, how it fits with inbound (or allbound), and the importance of ...


Channel Success: 3 Ways to Boost Partner Marketing Performance

After working as a channel partner as well as having countless as clients in recent years, Matt discusses observations and the still-rife challenges that channel professionals and their ...


Old Inbound vs New Inbound

The way that we look at Inbound Marketing, Sales and Service has changed this year, with the advent of the "Inbound Flywheel"... HubSpot's visual representation of the buyer journey. ...


Buyer Personas Simplified: The ONLY 2 Factors you Need to Know

I've seen so many drawn-out, convoluted methods for designing your ideal target buyer personas - most ask you to consider the publications they read, the holiday destinations they ...


3 Signs your HubSpot Portal is Under-Performing

No matter how well you set up your HubSpot platform, over time small errors and inefficiencies can creep in. Over time, these problems can add up to a ...


Problems grabbing the attention of your target prospects? Try this!

 Matt Hodkinson shares some "golden nugg's" to address one of the most common challenges faced by B2B CMO's today... grabbing the attention of ideal ...


Whiteboard Wednesday - The Inbound Flywheel Dissected

On this first #WhiteBoardWednesday presentation, Matt discusses the recent emergence of the "Inbound Flywheel", what it ...


What is Pillar Content?

If you’ve read our recent post on topic clusters and topic-based search, you’ll know all about the new face of ...


HubSpot Just Put Predictive Lead Scoring at your Fingertips

Predictive Lead Scoring is now available to all HubSpot Enterprise customers. What is it and why should you care about it? We take a look…