Influence Agents' Brain Juice

Education, Inspiration AND Musings from our Team to Yours

Buyer Personas Simplified: The ONLY 2 Factors you Need to Know

I've seen so many drawn-out, convoluted methods for designing your ideal target buyer personas - most ask you to consider the publications they read, the holiday destinations they ...


Problems grabbing the attention of your target prospects? Try this!

 Matt Hodkinson shares some "golden nugg's" to address one of the most common challenges faced by B2B CMO's today... grabbing the attention of ideal ...


Whiteboard Wednesday - The Inbound Flywheel Dissected

On this first #WhiteBoardWednesday presentation, Matt discusses the recent emergence of the "Inbound Flywheel", what it ...


What is TCPA? Plan for ROI from the start!

For B2B Marketers struggling with reporting ROI in their inbound campaigns, first let's take a look at how to plan for positive return on investment.

Do you know ...


How to get more software trials for your vendor, VAR or MSP business

My Monday B2B Marketing tip for you software vendors, VAR’s (not the footballing type) and MSP’s who use trials in their lead generation and sales process.

Here’s my take on why ...


3 Reasons Prospects Go Quiet, and Remedies for Each

After weeks or months of working a sales opportunity, seeing a prospect "go dark" can be extremely frustrating. You’ve put the hours in, sent over your best marketing and sales materials, maybe even ...


So your opt-ins are using free email providers - are they worthless?

Collecting the right information from your would-be customers is key when setting up opt-ins for newsletters and marketing emails. Without the right details, it can be hard to guarantee that your ...


Why your outreach efforts are being ghosted by your dream clients

Taking the time to create content and reach out to your audience only to be met with silence and disappointing sales can be extremely frustrating. All too often, outreach either doesn’t reach the ...


How to combat "formphobia" and generate quality leads post-GDPR

GDPR legislation has changed the rules of marketing for many businesses. Gone are the days of buying customer data or using simple opt-ins to build up a list of leads. Instead, many marketers are ...


5 Things to Do After Attending Our Inbound Breakfast Seminar

So you've attended one of Influence Agents' now-famous Inbound Marketing and Sales Breakfast Seminars.  Bags of content, no-doubt lots ...