Influence Agents' Brain Juice

Education, Inspiration AND Musings from our Team to Yours

4 ways to turn visitors into opportunities for your MSP

There’s a growing and worrying pandemic emerging in the digital marketing space.  One which will starve all but the most creative and progressive marketers, and could see pipelines dwindle, if ...


Black Friday Special... +50% Price Rise on EVERYTHING

It's possible I'm not doing this right.  State-side readers, forgive me - I'm addressing my UK brethren in this post.  If the following holds true, you'll be far too busy to read this, ...


The 10-Step Process for Creating your Own Inbound Content Strategy - Part 2

This post continues on from yesterday's Part 1 post, which covered the first 5 stages of the inbound content strategy ...


The 10-Step Process for Creating your Own Inbound Content Strategy - Part 1

Every successful IT marketing campaign begins with a great plan, but just how do you go about creating your own kick-ass content marketing strategy?  One that goes beyond the theory, and is ...


Who are the Best B2B and IT Marketing Agencies in the UK?

I recently got back from the Inbound conference, held in Boston, US.  For many reasons, this is my favourite marketing and sales event of the year - one being that it's not ALL about marketing ...


5 Lead Generation Tactics Every MSP Should Employ

If you’re a Managed Service Provider, it’s important to stay on top of your lead generation strategy to attract new customers and appeal to your target audience. But which tactics you should really ...


The Key to Making Inbound and Outbound Marketing Work for IT Firms

For IT firms, the push and pull of inbound vs outbound marketing can be tricky to navigate. Which is best? Should you use a combination of the two? And what’s the key to making them work?

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Inbound Marketing Rules for MSPs

For managed service providers, there are countless ways to leverage inbound marketing in order to increase your customer base. But to really get the most from your marketing endeavours, there are ...


Refining Your IT Company's Sales Funnel

To create a slick and efficient sales and marketing process, you'll need to revisit your sales funnel to understand what works and what doesn’t. Once you’ve got a better understanding of the current ...