Buyer personas simplified: The ONLY 2 factors you need to know

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Category: Hubspot

I've seen so many drawn-out, convoluted methods for designing your ideal target buyer personas - most ask you to consider the publications they read, the holiday destinations they visit, what they watch, what they wear...

Let's simply the whole process, and talk about the only 2 factors you need to consider, in order to effectively target and attract more of your intended prospects. That's today's B2B Marketing Tip!

#b2bmarketingtips:


 

Matt Hodkinson

About the author: Matt Hodkinson

Chief Exec Agent, veteran inbound and social marketer, and the prior 17+ years spent in the Tech industry. Annoying colleagues with classic house music and 80's movie quotes. Family and friends delight in exclaiming... "Haven't seen you on TV for a while, Matt"!