Buyer personas simplified: The ONLY 2 factors you need to know

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Category: Hubspot

I've seen so many drawn-out, convoluted methods for designing your ideal target buyer personas - most ask you to consider the publications they read, the holiday destinations they visit, what they watch, what they wear...

Let's simply the whole process, and talk about the only 2 factors you need to consider, in order to effectively target and attract more of your intended prospects. That's today's B2B Marketing Tip!



Matt Hodkinson

About the author: Matt Hodkinson

Chief Exec Agent, veteran inbound and social marketer, having spent the prior 17+ years spent in the Tech industry. Matt is often annoying colleagues with classic house music and 80's movie quotes. Family and friends delight in exclaiming... "Haven't seen you on TV for a while, Matt"!