How to get more software trials for your vendor, VAR or MSP business


My Monday B2B Marketing tip for you software vendors, VAR’s (not the footballing type) and MSP’s who use trials in their lead generation and sales process.

Here’s my take on why trial conversions are dropping, and how you can get an edge, even with the most time-poor prospects!



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Matt Hodkinson

About the author: Matt Hodkinson

Chief Exec Agent, veteran inbound and social marketer, and the prior 17+ years spent in the Tech industry. Annoying colleagues with classic house music and 80's movie quotes. Family and friends delight in exclaiming... "Haven't seen you on TV for a while, Matt"!