Identifying the Right Social Media Training Course for Your Business


If you are a business owner who is new to social media, or simply want to learn how to maximize the time that you dedicate to this method of networking, then it is always a good idea to start with a social media training course. But, it is important to recognize that not all social media training courses are made the same and will provide you with the results you need in order to be successful. So, how do you differentiate between a social media course that is a waste of money and one that you just can’t do without?

Here are a few pointers to call to mind, to ensure that your social media training is a worthwhile investment of time and energy:

    • Don’t choose a training course because it promises to get you hundreds of ‘friends’. Remember the true goals of your social media efforts – not only to build a following, but also to attract new prospects and leads to your business. Your training program of choice should show you the best techniques for generating traffic to your site, as well as forging new partnerships in the social space, that help fuel your real business objectives.
    • Don’t use a training program that you can’t relate to.  If a training course promises a “one size fits al” approach to social networking, then you’re talking to the wrong people. Those courses and trainers that recognise relevance to your industry, and the unique properties of a business and it’s target audience(s), are those to consider seriously.  If you are looking to network with other businesses, you want a B2B approach, for example.  A very different approach from an ecommerce business, for example.
    • Don’t choose a program that is too technical for your understanding.  Take into account your current level of social media understanding before you choose a program. Some training courses are geared toward intermediate exponents of social media, who have experience with Facebook, Twitter and LinkedIn, while others take you by the hand and guide you from the point of signing up to these sites.
    • Choose the right delivery method.  Some programmes offer “real world” classroom courses, whilst others are delivered online or on-demand.  Make sure you have the flexibility in your schedule not only to attend the course, but also to implement the actions and strategies that will esue from it.
    • Don’t make the mistake of judging quality by price.  In your search for a training program you will find that prices for each will certainly vary. High prices don’t necessarily signify high quality, nor should low prices sway you from a product. The best way to determine the quality of a training course is to read through reviews, check out previews of the course and ask other professionals who have had success in the same way.  Social proof is by far the best guide – talk to some prior delegates.  The course provider should have no issue with referring you!

Remember that no two social media training courses are the same. No matter how tempting the price of a course may be, or how easy it promises to be to follow, you don’t want to waste your precious time with a course that isn’t going to deliver results. By keeping these considerations in mind, when it comes to choosing your training course, you can help to identify the right training course for YOUR needs.

Matt Hodkinson

About the author: Matt Hodkinson

Chief Exec Agent, veteran inbound and social marketer, having spent the prior 17+ years spent in the Tech industry. Matt is often annoying colleagues with classic house music and 80's movie quotes. Family and friends delight in exclaiming... "Haven't seen you on TV for a while, Matt"!