Getting started with intent-based marketing

overlay pattern traffic-leads-direct-gif
Category: Engage , Attract

2020 has seen huge consistencies in the way people are utilising the internet to inform and educate, perfectly demonstrating the true value of intent-based marketing.

As part of our lockdown webinar series, Influence Agents were recently joined by guest speaker Tukan Das, CEO and Founder of LeadSift. Together, we addressed everything you need to know about successful intent-based marketing, by walking through strategies (you should have adopted yesterday) to connect with the top 3% of active buyers in your marketplace.

Specifically, we discussed:

  • What is intent data, and where is it sourced from?

  • How does an intent-led approach improve marketing and sales performance?

  • What are the triggers and signals that help identify active buyers?

  • "Bolting on" intent data to your current inbound marketing and sales approach.

  • Who should be using intent-based marketing? And who shouldn't?


 

Intent Based Mktg Webinar FINAL

 


 

 

Matt Hodkinson

About the author: Matt Hodkinson

Chief Exec Agent, veteran inbound and social marketer, having spent the prior 17+ years spent in the Tech industry. Matt is often annoying colleagues with classic house music and 80's movie quotes. Family and friends delight in exclaiming... "Haven't seen you on TV for a while, Matt"!