Influence Agents' Brain Juice

Education, Inspiration AND Musings from our Team to Yours

5 Ways You Should be Maximising your MDF

Your Marketing Development Fund (MDF) is often vital to the success of your third-party ventures. Without it, marketing specific products or services would be more problematic and costly. But how ...


The Best 8 Things About Content Marketing for IT Firms

This month we're focusing on how firms can benefit from great IT marketing content. Today, we're dealing with the justification aspect. ...


Who are the Best B2B and IT Marketing Agencies in the UK?

I recently got back from the Inbound conference, held in Boston, US.  For many reasons, this is my favourite marketing and sales event of the year - one being that it's not ALL about marketing ...


5 Lead Generation Tactics Every MSP Should Employ

If you’re a Managed Service Provider, it’s important to stay on top of your lead generation strategy to attract new customers and appeal to your target audience. But which tactics you should really ...


The Key to Making Inbound and Outbound Marketing Work for IT Firms

For IT firms, the push and pull of inbound vs outbound marketing can be tricky to navigate. Which is best? Should you use a combination of the two? And what’s the key to making them work?

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Inbound Marketing Rules for MSPs

For managed service providers, there are countless ways to leverage inbound marketing in order to increase your customer base. But to really get the most from your marketing endeavours, there are ...


Refining Your IT Company's Sales Funnel

To create a slick and efficient sales and marketing process, you'll need to revisit your sales funnel to understand what works and what doesn’t. Once you’ve got a better understanding of the current ...


Why Consistency is Key for your Content Marketing

Content marketing is a great way to grab attention and stand out as a brand, but your campaign is nothing without consistency. Even The Content Marketing Institute includes the word ‘consistent’ in ...


Profiling Your IT Leads for Maximum Marketing ROI

You need evidence of how your marketing budget is providing ROI, and one way to do that is by profiling your IT leads. So how do you do it exactly?


Maximising the Benefits of your IT Co-Marketing Campaign

If you want to ramp-up your marketing efforts, a joint marketing campaign could be just the ticket for your IT business. By working in a partnership, co-marketing can help you to grow a new audience, ...