For B2B Marketers struggling with reporting ROI in their inbound campaigns, first let's take a look at how to plan for positive return on investment.
Do you know your TCPA? (and what is it)? In this video I'll discuss how to bring clarity to your campaign returns, and plot a course for positive ROI before you hit the Go button on your campaigns.
TUESDAY'S B2B MARKETING "TUETORIAL"
If you'd like to see a more in-depth look at how to use the ROI calculator, and to get your own copy, click here