What is TCPA? Plan for ROI from the start!


For B2B Marketers struggling with reporting ROI in their inbound campaigns, first let's take a look at how to plan for positive return on investment.

Do you know your TCPA? (and what is it)? In this video I'll discuss how to bring clarity to your campaign returns, and plot a course for positive ROI before you hit the Go button on your campaigns.


If you'd like to see a more in-depth look at how to use the ROI calculator, and to get your own copy, click here

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Matt Hodkinson

About the author: Matt Hodkinson

Chief Exec Agent, veteran inbound and social marketer, and the prior 17+ years spent in the Tech industry. Annoying colleagues with classic house music and 80's movie quotes. Family and friends delight in exclaiming... "Haven't seen you on TV for a while, Matt"!