The latest in our series of easily-digested commuter guides sees us dip into the world of marketing automation. Whatever your level of knowledge, you'll get the inside track on the must-have component in your marketing technology stack:
What is marketing automation?
What are the main benefits?
How does automation fit into the wider campaign-driven landscape?
What software options are out there?
We'll answer all these and more, and best of all, it should take no more than a 10-minute portion of your commute. Enjoy!