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Social Prospecting Workbook

Prospect with confidence - Learn how to use social media to find new leads and sales opportunities for your IT business...

Social media is no spring chicken any more, and we already know its importance in inbound marketing.  But have you mastered the art of using social channels to not only get your message to a wider, relevant audience, but also to fuel your pipeline and CRM with qualified leads and REAL sales opportunities?

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A Channel Managers Guide

Improving partner marketing and lead gen performance - The job of a Channel Sales Manager can be a tough one. When the performance of your business is not deemed entirely in your control, the job defining relevant goals, and achieving consistent results becomes that much more difficult.

Are your partner relationships on track, or not? This white paper will answer that question, and ultimately help you boost sales from your partners.

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The Ultimate Guide to Hiring an Inbound Agency

11 steps to vet your next agency partner - HubSpot has worked with hundreds of digital agencies, and as a result, been given a unique glimpse into how they sign on and retain new business.

Influence Agents present Hubspot's list of attributes and core values most often associated with successful relationships, in this easy-to-follow eBook.

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Lost Revenue Calculator for Recurring Revenue Businesses

Set a course for higher returns - Do you know the TCPA (tolerable cost-per-acquisition) of your ideal recurring revenue clients?  Are you investing enough, to ensure that competitors don't feature in the minds of your prospects?

Our ROI Calculator will help you to determine a solid plan for greater success in your lead generation efforts, open up new channels to reach high-value clients, and ensure greater returns on your marketing spend.

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The 6 B2B Marketing Metrics your Boss Actually Cares About

Provide the ROI of your marketing efforts - When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know.

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