The return on investment businesses experience when shifting from outbound to inbound marketing has been well documented -- and with good reason! Companies who part with traditional marketing methods to follow their customers online are blowing key growth metrics like marketing efficiency and sales productivity out of the water. The inbound combination of remarkable content and website engagement create a bedrock foundation for sales and marketing efficiency, effectiveness and growth.
Marketing dollars have shifted away from traditional outlets like PR and cold calling - but the skill sets of internal teams lag behind. For many businesses, the time and resources needed to master inbound marketing simply do not exist.
As a result, businesses wanting to take advantage of ROI-charged online tactics like blogging and social media are looking to outside agencies for help. HubSpot has worked with hundreds of these online agencies, and as a result, been given a unique glimpse into how they sign on and retain new business. Influence Agents present Hubspot's list of attributes and core values most often associated with successful relationships, in this easy-to-follow eBook.