Inbound marketing accounts for the way in which clients WANT to buy from other businesses, in an increasingly digital and mobile world. Software vendors are notorious for promoting a "solutions first" approach to marketing - one which leads with product, rather than real need.
Inbound counters this approach by instead promoting the selling business as a "trusted advisor". The content you'll find on our client's websites is designed to attract the right profile of buyer, provide them with helpful and solutions-agnostic advice, designed to convert them into leads, before backing it all up with sufficient social proof and sales collateral to close the deal. That's not the end, however. Once a client is signed up, it's time to go beyond "business as usual", and use inbound techniques to serve and delight those clients, and turn them into raving fans.
