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Commentary, interviews, advice, tips, and witty repartee on all things social media and inbound marketing

The Key to Making Inbound and Outbound Marketing Work for IT Firms

Posted by Matt Hodkinson
19-Jul-2017 09:20:00

For IT firms, the push and pull of inbound vs outbound marketing can be tricky to navigate. Which is best? Should you use a combination of the two? And what’s the key to making them work?

Thankfully, inbound and outbound marketing don’t have to be at loggerheads. By recognising the merits and drawbacks of each method, and by using a few key tactics, you can ensure your marketing campaign is a success.

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Inbound Marketing Rules for MSPs

Posted by Matt Hodkinson
12-Jul-2017 08:22:00

For managed service providers, there are countless ways to leverage inbound marketing in order to increase your customer base. But to really get the most from your marketing endeavours, there are some basic but vital rules you’ll need to follow. We explore the fundamentals of inbound marketing for MSPs.

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Refining Your IT Company's Sales Funnel

Posted by Matt Hodkinson
05-Jul-2017 09:12:00

To create a slick and efficient sales and marketing process, you'll need to revisit your sales funnel to understand what works and what doesn’t. Once you’ve got a better understanding of the current state of play, you'll need to come up with a plan to refine your IT company’s approach, so you can get better results and increased ROI. If you’re unsure where to start with improving your sales funnel, read on.

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Why Consistency is Key for your Content Marketing

Posted by Matt Hodkinson
28-Jun-2017 07:57:00

Content marketing is a great way to grab attention and stand out as a brand, but your campaign is nothing without consistency. Even The Content Marketing Institute includes the word ‘consistent’ in its own definition of content marketing - so why is it so vital? We reveal all.

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Profiling Your IT Leads for Maximum Marketing ROI

Posted by Matt Hodkinson
21-Jun-2017 08:09:00

You need evidence of how your marketing budget is providing ROI, and one way to do that is by profiling your IT leads. So how do you do it exactly?

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Maximising the Benefits of your IT Co-Marketing Campaign

Posted by Matt Hodkinson
14-Jun-2017 09:39:00

If you want to ramp-up your marketing efforts, a joint marketing campaign could be just the ticket for your IT business. By working in a partnership, co-marketing can help you to grow a new audience, build your existing customer base or increase brand awareness. But how can you really wring every last drop of value from your efforts? Here are our top tips for maximising the benefits of your IT co-marketing campaign.

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Making Content Marketing Work as an IT Service Provider

Posted by Matt Hodkinson

5 Ways You Should be Maximising your MDF

Posted by Matt Hodkinson

How MSP's should leverage a big news story

Posted by Matt Hodkinson

The social media glue for a holistic inbound + outbound sales effort.

Posted by Matt Hodkinson

5 Ways to keep your partner portal fresh with kick-ass content.

Posted by Matt Hodkinson