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How Topic Clusters are Replacing Keywords in the AI-led World of SEO

Over recent years, Google and other search engines have been changing the way they rank websites and answer user queries. Moving beyond purely keyword searches, they now make use of ‘topic-clusters’ ...


So your opt-ins are using free email providers - are they worthless?

Collecting the right information from your would-be customers is key when setting up opt-ins for newsletters and marketing emails. Without the right details, it can be hard to guarantee that your ...


Why your outreach efforts are being ghosted by your dream clients

Taking the time to create content and reach out to your audience only to be met with silence and disappointing sales can be extremely frustrating. All too often, outreach either doesn’t reach the ...


How to combat "formphobia" and generate quality leads post-GDPR

GDPR legislation has changed the rules of marketing for many businesses. Gone are the days of buying customer data or using simple opt-ins to build up a list of leads. Instead, many marketers are ...


5 Things to Do After Attending Our Inbound Breakfast Seminar

So you've attended one of Influence Agents' now-famous Inbound Marketing and Sales Breakfast Seminars.  Bags of content, no-doubt lots ...


4 ways to turn visitors into opportunities for your MSP

There’s a growing and worrying pandemic emerging in the digital marketing space.  One which will starve all but the most creative and progressive marketers, and could see pipelines dwindle, if ...


Black Friday Special... +50% Price Rise on EVERYTHING

It's possible I'm not doing this right.  State-side readers, forgive me - I'm addressing my UK brethren in this post.  If the following holds true, you'll be far too busy to read this, ...


The 10-Step Process for Creating your Own Inbound Content Strategy - Part 2

This post continues on from yesterday's Part 1 post, which covered the first 5 stages of the inbound content strategy ...


The 10-Step Process for Creating your Own Inbound Content Strategy - Part 1

Every successful IT marketing campaign begins with a great plan, but just how do you go about creating your own kick-ass content marketing strategy?  One that goes beyond the theory, and is ...