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Commentary, interviews, advice, tips, and witty repartee on all things social media and inbound marketing

The social media glue for a holistic inbound + outbound sales effort.

Posted by Matt Hodkinson
14-Sep-2016 10:44:00

Debates over the type of sales strategy to employ within an organisation have raged for as long as there has been a culture of trading. However, the emergence of social media has seen a shift in traditional sales methods. Notably in the convergence of inbound and outbound sales strategies, and a move towards a more holistic ‘all-bound’ approach to selling.

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5 Ways to keep your partner portal fresh with kick-ass content.

Posted by Matt Hodkinson
07-Sep-2016 10:15:00

Promoting and selling through your partner channel is likely to play a significant role in getting your products to market. Which is why it’s important that you focus on providing them with the right tools and knowledge to boost your brand and drive sales. In this article we look at how this can be achieved through delivery of fresh, relevant and engaging content.

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Is your MDF spend helping you, your partner, both or neither?

Posted by Matt Hodkinson
24-Aug-2016 10:43:00

Without an objective and a clear plan of action, marketing can be a risky endeavour - especially if a vendor and supplier are working in collaboration. If your ROI is hard to predict and difficult to measure, your goals are mis-aligned or benefits are unfairly weighted, your joint efforts will be doomed to failure from the get-go. So what’s the solution, and how can you wring every last drop of value from your marketing budget?

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6 Ways to leverage LinkedIn for targeted B2B lead generation

Posted by Matt Hodkinson
17-Aug-2016 10:50:00

With more than 450 million members, LinkedIn, the self-proclaimed World’s largest professional network, is the predominant social channel aimed at the global business community. Given this, you would think that it presents opportunities to generate ‘hot’ B2B sales leads – with very real chances of conversion.

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Social media for brand reach : NOT all metrics matter.

Posted by Matt Hodkinson
10-Aug-2016 10:15:00

When used in the right way, analytics tools should be able to give you valuable insights into the progress of your social media strategy. Keeping an eye on the metrics is essential for tracking the progress of your campaign.

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Should you cut your losses with an under-performing channel partner?

Posted by Matt Hodkinson
03-Aug-2016 10:30:00

Channel partners represent an important component in a great many business models. Helping a company extend its reach across a range of sectors. And, crucially, they can play a vital role in the sales and marketing of a company’s products and services. It’s the reason businesses will invest in channel marketing, providing support, sales tools and other resources for partners with whom they work.

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The niched channel partner vs the "catch all" - who's winning?

Posted by Matt Hodkinson

Is your organic reach worthy of lead generation success?

Posted by Matt Hodkinson

8 Features of a Successful Co-Marketing Campaign

Posted by Matt Hodkinson

5 things you must know about improving help desk and marketing relationship

Posted by Matt Hodkinson

Can social media still offer prospecting success for tech firms?

Posted by Matt Hodkinson